Yamamoto LED Leasing & Production Company Ltd Research Paper

Yamamoto LED Leasing & Production Company Ltd - Research Paper Example We use chips which are imported from Japan, Taiwan, and US to ensure that we deliver incredibly high video performance for our customer’s events and exhibitions.Production & ServicesAs your trusted partner and client, we ensure that all your videos are delivered to your target customers effectively and efficiently. Every LED module is assembled according to the customer’s screen size requirements. Our production team is always committed to delivering superior quality video effects, to ensure that all your promotional events and exhibitions are well received by your target customers. Our LED Screens are suited for:1. Indoor or Outdoor Shopping Arcades2. Concerts and performances3. Stadiums4. Outdoor wall sides on buildings5. Big screen display for digital signageWe are equipped with 6mm LED display modules with 27,778dots/m2. The display modules are assembled using SM3528 LED chips, which ensure that they display vivid color with high contrast. Screen sizes can be customized to suit the various events requirements. The maximum viewing distance can be up to 18m, with 1600 viewing angles, making it suitable for all kind of outdoor/indoor events.The 360 circular display is another Hi resolution LED display for outdoor display advertisements. It supports HDMI, DVI, and VGA connection with HD video signals. It can show online TV programs, VCD, DVD or display video when connected with live CAM.

Water, Flexibility and the Tao Essay Example | Topics and Well Written Essays - 1750 words

Water, Flexibility and the Tao - Essay Example This verse of the Tao Te Ching holds up water as a model for human flexibilty and adaptiveness. Water, it says, is softer than any elements in its way, and yet it dissolves those elements with its very gentleness. This is true in nature, of course. Water turns rocks into sand, making soft what is hard. Many things dissolve in water, when all the water is able to do is flow around those elements. Water yields to anything in its way, a phenomenon easily seen by any mountain stream. Water yields to a rock in its way, flowing around it. In this way the â€Å"gentle overcomes the rigid,† and the water finds its way to the sea without being stopped by boulders or fallen trees. As the Tao says, everyone has seen this, but few are able to make this truth work for themselves, in their own lives. This difficulty stems from the human tendency to direct our own actions, and can be solved by an understanding of the Tao as the natural state to which things can return. In a commentary by the Center for Taoist Thought and Fellowship, the writer suggests that people misinterpret this verse, thinking that being flexible like water means being weak. However, most people do not see the small bits of hardness that are in water. â€Å"It is not the water which attacks the hard and strong, it is the little tiny bits of hard and strong suspended in the water which do the job.† This suggestion gives the verse a new meaning, allowing the reader not to be solely soft but to allow his or her softness to surround a powerful hardness.

Customer Relationship Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Customer Relationship Marketing - Essay Example customer acquisition it also includes the identification of valuable customers and intends to retain the valuable customers in order to increase the profitability of the company at large. The paper, therefore, shall focus on identifying the actual need of the CRM approach and on the contrary it shall also focus on certain problems faced by the companies. The first part of the paper, henceforth, shall be based on a business point of view rather than an academic perspective analysing the various factors of the approach in depth. The second part of the paper will try to justify the aspects discussed in the first part through analysing the theories and previously conducted research paper. To state the history or origination of marketing is indeed a difficult task. But evidences from decades have been emphasising on the issue to unleash the actual period when the thought and need of marketing were recognised by organisations. According to few researchers, authors, and analysts, revising the initiation of the marketing concept occurred in late 90s while the others argue it to crop up in ancient Greek. However, the marketers in their realistic practises were able to reveal the fact of a revolution in marketing thought with effect to its implementation. To state the fact in other words, marketing concept has changed drastically from the past to its present implication (Hollander & Et. Al., 2005). Consequently, the past phenomenon of marketing was centred on the development of the products or services rendered to the targeted customers. On the whole it was solely implemented from the perspective of the company rather than the targeted customers. To be specific, the companies were highly concentric on what they want rather than considering what their potential customers want from them. Apparently, with due course of time the thought of marketing implications transformed from the sole intention of meeting the companies’ requirements to the aim of justifying the actual

The modern state comprises Essay Example for Free

The modern state comprises Essay The modern state comprises the demonstration of legitimacy and sovereignty of public power within a regulated territorial district. The modern state originally connected to the European institution upbringing about late fifteenth century. This led to the eventual introduction of capitalism and absolutism. The proponents attempted gathering a single state’s control in both economy and polity, thereby diffusing power from every other union like religious body into a centralized sovereignty that is state control. The resultant in the next three to four centuries later is the introduction of state economy policy and a central operating system of taxation, security and diplomacy with other neighboring countries – â€Å" a contemporary state system then evolved† (Niccolo M. n. d). Weber described modern state as a monopolized system where there is the use of legitimated impersonal principles to subdue societal power. Contrary to Weber’s view, some of the states outside Europe show certain deviation making it difficult to categorize how best a state is operated in a single theory. In a struggle to upgrade the operation of a global economy, modern states in the present age have fast evolved even a global community (e. g. European Union); gathering states together to formulate laws, principles on which their inter-relations are based. States’ Sovereignty The extent of sovereignty of a state is a measure of diplomatic respect accrued from other states; such recognition is limited within the state. The legal landmark to delineate the sovereignty and legitimacy of state is explained by three principal theorists in international relations (as a study) viz. the Marxism theory, the elitism theory and the pluralism theory. Contemporary Study of Modern States’ Theories Pluralism is popular in the United States. It views state as a â€Å"common leveling ground to resolve contending interests and also as a collection of an overall agencies ruling the state† ( Robert Dahl n. d. ). It resolves that the output of a state is the product of pressurized effects from diverse societal groups or agencies (polyarchy). Wright Mills, in 1956, asserted that elitism is consequential to pluralism in that certain member called elite of the society seat at the corridor of power to dictate and make policies. Marxism in contrast to pluralism, states that a State legitimacy and sovereignty is a function of its capitalist contributions to its economy. There is no leveling ground in the policy here; neither is there a group of agencies which probably will rise against the capitalist and still result in an unfair play ground. Each key player does so with a reserved interest with no neutrality. The Best Sovereignty: One would argue that if the so called capitalist of a country are neglected in the choice of policy making, their withdrawal from economy bring a big setback and digs a nation’s unemployment deeper, government receiving an end decreases in tax income, and international problem of funding develops, all of these pose big threats to the so called State itself. No wonder the recent legitimacy and sovereignty of modern state shift heavily towards the capitalist and enthrone Marxism as a best description of governance. They share common interest; the few elites in the polity are strengthened by the fundamental economic input from the capitalist. The withdrawal brings the so called â€Å"capitalist strike† in the state leaving the elite helpless. In conclusion, the few capitalists as described by the Marxism theory are the best major players in every economy in a civilized modern State since the elites or the diverse groups (pluralism) are indirectly or directly dependent on their input to stand in the system. Even if a State claims otherwise, professional probing could retrieve the hidden Marxism at the baseline. Reference A Contribution to the Critique of Political Economy (1859), Preface, Progress Publishers, Moscow, 1977, with some notes by R. Rojas, and Engels: Anti-Duhring (1877), Introduction General.

The Chemistry of Knowledge Essay -- Philosophy Knowledge Knowing Plato

The Chemistry of Knowledge Hippeas thought he had all the answers. â€Å"I have never found any man who was my superior in anything,† he boasted. Then he meets Socrates. Though he had made thousands of public speeches about virtue, a dialogue with the wisest of Athenians leads Hippeas to confess that he â€Å"cannot even say what [virtue] is† (Hippeas 70). Lesser Hippeas discredits Hippeas but offers little more than a negative definition of knowledge. Meno, Phaedo, and the Republic provide a more comprehensive discussion of the definition, the good and the teaching of knowledge. The following pages will explore Plato’s theory of knowledge and will conclude with an examination of organic chemistry at Swarthmore College. According to Plato, knowledge requires the reasoned understanding of essences. To know the qualities something possesses, one must grasp â€Å"what something is† (Meno 60). Knowledge entails an active understanding capable of weathering the rigors of a probing discussion. In Lesser Hippeas, Socrates uncovers the knowledge deficit underlying Hippeas’ opinions and skills. Plato makes a clear distinction between Hippeas’ mastery of facts and the possession of true knowledge: â€Å"I certainly do not think I am guessing that right opinion is a different thing from knowledge† (90). Facts and opinions require little more than memorization and regurgitation. Acquiring knowledge, on the other hand, can only be done â€Å"with an effort† (Republic 776). Plato’s Cave analogy in the Republic likens the path to knowledge to the transition from a dark cave to a sunny hilltop. Plato allegorizes the â€Å"ascent of the soul† (776) from a world of shadows, reflections and half-truths into the â€Å"world of knowledge† (776). Plato maintains that cave dw... ...nt of the reason why† (90). Only knowledge boasts longevity. For me, perhaps the most disconcerting thing about organic chemistry is the rapidity with which my memory of it has faded. Some three months removed from a final exam, I recall virtually nothing. So why don’t we get knowledge, if it would serve us so much better than limited-warranty opinions? Thinking takes time. And there are only fifteen weeks to a semester. Professors need empirical measurements of student progress in finite periods of time, even when it is clear that cursory thought emasculates knowledge. After all, â€Å"All late papers will be penalized" Professor Richard Schuldenfrei Works Cited Plato. Five Dialogues : Euthyphro, Apology, Crito, Meno, Phaedo. Trans G. M. A. Grube. Hackett Publishing Company, 2002. Plato. The Dialogues of Plato. Trans. B. Jowett. New York: Random House.

Secret Life of Bees Book Report

Some girls grow up without a mother, but they don’t know how lucky they are that they don’t have to live with the feeling of guilt and remorse that Lilly Owens has to live with everyday. Everyday, since the age of four, Lilly has to deal with the regret of killing her own mother, Deborah. On December 3, 1954, in the small town outside of Sylvan, South Carolina, a normal day turned tragic. Deborah Owens was trying to escape from home with Lilly in her hands, hoping to abandon her abusive husband, T. Ray. [pic] The situation turned physical when T. Ray tried stopping Deborah from leaving.Lilly saw that her beloved mother was in need of help. In an effort to aid her, she retrieved the gun. Lilly picked it up and BANG! The noise exploded, and ended Deborah’s life. The whole town found out about how Deborah Owens died and looked at Lilly a different way. She was neglected by her father, and teased by several schoolmates. Her father continuously told her how her mother was leaving Lilly that devastating night. Although she refused to believe T. Ray’s accusation, Lilly felt unloved by everyone: her father, her friends, and even, at times, her deceased mother.Her only friend was her black maid, Rosaleen. After getting into trouble, she and Rosaleen, ran away. Lilly tried to find the true story of what happened that night her mother died. R. I. P. Deborah Owens, December 3, 1954. Mother of Lilly Owens, wife of Terrence (T. Ray) Owens. In 1964, the Civil Rights Movement allowed for African Americans to speak up against injustices and demand equality. Although this movement allowed for African Americans to vote, they had a lot of trouble doing so. [pic] In The Secret Life of Bees, Rosaleen, Lilly’s black maid, decided to vote for the first time.Two white southerners stopped Rosaleen in her path, and began taunting her. After spitting â€Å"snuff† on their shoes, Rosaleen was beaten up and demanded to apologize. Rosaleen refused to apologize, landing her in jail with stitches and several injuries from the white men. Although the Civil rights acts tried to give equality to African Americans, many white’s refused to acknowledge these new laws. The South was known for outbursts from white people, who tried to hinder African American’s search for equality. The 1960s was a time for change, whether our nation was ready or not.

Amoled Technology Essay

Since 2001, funded by national and european programs, the Institute is developing new research lines focused on molecular magnets, molecular opto-electronic devices, molecular machines and supraand supermolecular structures with long lived electron transfer processes. The IcMol has employed more than 100 scientific researchers and is based at the Valencia University Campus. The Institute presents the most advanced systems for the preparation and characterization of organic light emitting diodes, organic solar cells and other molecule based opto-electronic devices. Main tasks in the project are the following: †¢ Preparation of p and n type solution processable charge injection layers †¢ Wet processing of optically or electronically active small molecules †¢ Hybrid and standard device preparation and characterization www. uv. es – www. icmol. es Appendix 5:CombOLED Project, Partners Leti Leti is a CEA laboratory located in Grenoble which is one of the main European applied research centres in electronics. More than 85% of its activity is devoted to research that is conducted with outside partners. We are a partner to the industrial world, with 200 collaborators and 350 contracts a year. Leti has led to the creation of almost 30 start-ups in high-technology, including Soitec, the world leader in Silicon-On-Insulator (SOI). We files some 180 patents a year and manage a portfolio of 1,000 inventions protected by patents. Our main areas of activity are as follows: †¢Micro-and nano-technologies for microelectronics, †¢ Technologies, design and integration of microsystems, †¢ Imaging technologies, †¢ Micro- and nano-technologies for biology and health, †¢ Communication technologies and nomad objects. Leti is endowed with an annual budget of 174 Mâ‚ ¬ and employs 1,000 people with, in addition, more than 500 external collaborators (postgraduates, research partners and industrialists). We have 11,000m? of clean rooms, an equipment portfolio worth 200 Mâ‚ ¬ and we invest more than 40 Mâ‚ ¬ a year on new equipment. Leti is one of the main forces behind Minatec ®, Europe’s premier Centre of Excellence in Microand Nano-technologies. In the future Minatec ® is destined to bring together more than 4,000 researchers, industrialists and teaching staff in Grenoble. www-leti. cea. fr Appendix 5:CombOLED Project, Partners PPML PPML is one of the first European companies that are investing in OLED applications. PPML was born in 2005 with the aim to become the excellence in manufacturing OLED based solutions. Having collected a wide database of feasible applications, PPML is currently working in the deployment of some prototypes and general demonstrator in partnership with OSRAM-OS and with the aim to launch the first solutions in parallel with OLED introduction into the lighting market. PPML will contribute to CombOLED project leading the dissemination activities in order to accelerate OLED penetration to the final users. For this reason, PPML will lead a wide dissemination campaign through known channels like the organization of a specific Design Contest and special Workshops with the major European Design School. www. ppml. it Appendix 5:CombOLED Project, Partners Schreiner Group Innovation, Quality, Performance and Enthusiasm are the values of Schreiner Group based in Oberschleissheim near Munich. The family-owned business develops, designs and produces high-tech products. As certified system suppliers and development partners, seven specialized divisions offer a comprehensive range of innovative products and customized solutions. Schreiner ProTech delivers individual solutions for self-adhesive markings and functional components for engineering industries. Schreiner MediPharm focuses on self-adhesive products for medical technology and pharmaceuticals. Schreiner ProSecure offers a wide range of counterfeit-proof solutions for authenticity and value protection. Schreiner LogiData specializes in data carriers, transponders and complete systems based on RFID technology. Schreiner VarioLight develops and produces printed electronics, in particular high-grade electroluminescent lamps with electronic power supply and control components. Schreiner Systems offers complete solutions from consulting support and development of specifications, to delivery and installation of hard- and software, all the way to after-sales service. Schreiner Labels designs and produces labels for product marking and advertising. Schreiner Group’s experience in printing electronic devices stems from various products including antennas, capacitive sensors and electroluminescent lamps.

Should Students Be Required to Wear Uniform Essays

Should Students Be Required to Wear Uniform Essays Should Students Be Required to Wear Uniform Essay Should Students Be Required to Wear Uniform Essay Essay Topic: Students Should School Uniforms be Required? When thinking about a uniform you think of a police officer or maybe even someone in the military, but what about uniforms in school? Today, there are more schools than ever that are considering switching to uniforms to keep things equal and professional throughout the student body, but is it fair to make restrictions to students on being able to express themselves personally? Students may feel like they are being cheated on personalization and freedom to express who they are but the safety and security of the student body is more important than expression of style. The school system is struggling more and more each day to maintain a sense of security and organization with the ever growing concern of bullying, crime rates, sexual distractions, and social inequalities. Uniforms will help create a more controllable and relaxed atmosphere for students and school employees alike. We live in a materialistic world where people are always looking to judge individuals on the clothes he or she is wearing. The world has put extreme pressure on our kids to wear curtain name brands in order to fit in. A child that has to worry if other kids are going to laugh or make fun of them because of the clothes he or she is wearing takes away from that child’s learning experience. The stress of school work is enough and no child should have to worry about being made fun of because he or she is not wearing those brand name clothes. Large cities have crime issues that just involve kids wanting the more expensive clothes and that causes problems for the other children who are wearing them; the students have to worry about those items getting stolen or fighting other kids for their clothing. This problem has even got the attention of former President Bill Clinton in saying, â€Å"School uniforms are one step that may be able to break this cycle of violence, truancy, and disorder in our school systems† (Chen, 2008). The use of school uniforms will also minimize the gang activity by not being able to wear gang colors or symbols on clothing. School uniforms also will help school officials identify those individuals that do not belong on school property, by visually seeing the difference in clothing. In 1994, when the California school district of Long Beach implemented school uniforms, the fights and muggings at school decreased by 50% this static alone makes it safer to send your children to public schools. Another example would be Ruffner Middle School in Norfolk, the number of discipline referrals decreased by 42% once uniforms were enforced (Chen, 2008). In 1995 South Shore Middle School in Settle Washington reported in the first year uniforms were implemented the demeanor in the school has improved 98%, an increase in attendance rates and higher student achievement (Grauke, 2005). The main goal of any school is to have children wanting to attend school and continue the commitment to learn. The school uniform is a sign of equality and has increased the commitment and pride in a school and the student body. A school should be able to look upon the students and know that they are all there equally and treat each child just as equal. A good example of treating children equally is the no child left behind program that is now in place for public schools. The idea is to not separate the children who have learning disabilities but to weave them into classes with additional teachers so they don’t feel separated and segregated. School uniforms will only help all students feel equal and fairly treated when implemented in the correct manner. The cost of uniforms is also a topic that has been brought up, that it will somehow cause needy families to feel pressured into purchasing something they cannot afford. The idea is to help keep their children from being picked upon and ridiculed for the clothing that they do wear. Several school systems even have grants from local foundations that cover the $25 dollar cost of uniforms for families that cannot afford to buy them. The government and several other agencies are here to help you if you need it to purchase uniforms; there are even department stores that run specials on uniform attire because they are aware of the need. The school and government are only looking out for the best interest of the child and that is what should be the most important topic. A student that is constantly ridiculed and picked upon will go into depression and seal themselves off from the learning environment. When a child goes into depression and it is not treated or noticed what will the outcome be? A student that I went with was so picked on so much and made fun of for what he could not afford that he ended up killing himself just because no one seemed to care. The school did not step in and defuse the tension between him and the other students. With school uniforms in place it would have helped make a difference, I am not saying it could have fixed or stopped what happen but it may have been a life changing experience for him. A problem that people are trying to say that will come with converting all schools to uniforms is the transition from adolescent to adult. The child with a lack of self expression will not be able to identify who they truly are as an adult. The individual will face the criticism and pressure as an adult instead of a child. When it comes to self expression a child is still structured by what they wear by their parents. The parent of a child is the one who ideally purchases and makes the choice is this appropriate for my child and should they wear this. A child who chooses what they wear to school without structure will more than likely make a poor decision; a teenage girl may go to school with a low cut shirt and shorts that are not really covering much. When a child makes a choice like that it can only lead to distractions within the class. A teenage boy may get the wrong idea about the girl and then try to influence her into doing things that they should not be doing. The type of situation can them lead to a sexual harassment charge or even rape. A school structure with a uniform in place will only help keep students focused on learning and less on the opposite sex. Today there are more and more students who are being diagnosed with ADD (Attention Defecate Disorder). The students who are struggling to learn are being distracted by several different issues thru out the day. Classes are busy, loud at times, several different teachers, and keeping up with what is going on between each peer group is also a lot to deal with. The distraction of what is popular to war and who is wearing what can be eliminated by implementing the school uniform policy. With the increase of ADD or ADHD in students would this not make it just a little bit easier for them to concentrate on what is important, they already struggle with so much in today’s environment. The student who has this disorder is already stressed and pressured enough by peers and teacher alike, the uniform would be one less thing they have to worry about each day. When student’s get up in the morning the choice has already been made and it would make it for them to remember their school work and what is important instead of what am I going to wear today. Each and every student should be able to freely express themselves in and out of class; when I think of expressing myself I consider art, music, or even writing a poem or book. Expression is not limited to just the clothing an individual wears. Many people would say that it is against the 1st amendment to implement such a rule, but we all wear a uniform to work of some kind. A uniform does not limit who you are; it just helps promote a good structure and balance in a school learning environment. When an individual goes into a shopping center he or she looks at the employees and expect a clean uniform and it does not have to a blue polo and khaki pant uniform but clothes without holes in them. The person should have a clean shirt and name tag to identify them and show professionalism. What harm would it cause to do this in school to help form a better future for our students and prepare them just a little bit more for the real world. There are several countries who have already applied school uniforms in their system and they seem to excel in educational programs compared to American students. This will only give us a fighting chance to keep up with the changing world around us and to keep our children safe as well. In conclusion of the topic of school uniforms, not everyone will be happy but the results from test in public school system are staggering. The idea of expressing yourself personally thru clothing is something that can be done outside of classroom. Students come to school each day to socialize and become future presidents, lawyers, doctors, and even teachers; making sure we keep them focused on their future and not the latest fashion has to be a priority. Our children need to under the importance in receiving a great education and school uniforms are one major piece of the puzzle.

Immigration in Canada and US essays

Immigration in Canada and US essays Immigration has played a major part historically in the growth of Canadas population. Between 1901 and 1911 alone, Canada received over 1.5 million immigrants, representing 28 percent of Canadas total population at the time. Recently, however, Canadas immigration policies and practices have come under scrutiny and criticism, as increasingly larger numbers of people begin to question whether current progressive immigration policy is beneficial in the long run for Canada and Canadians. Essentially, Canada has begun to question itself whether its current restrictions on immigration are sufficient. Throughout its history Canada has maintained numerous immigration policies, many not surviving the life span of the government under which they were created. Yet these policies, although highly restrictive, were not in the best interest of the country. Many were established to protect the individual interests of the current government, or they were established in an effort to maintain the government of the times essentially racist conception of Canada. In fact, it wasnt until 1962 that Canadas essentially all-white immigration policy was abolished. In 1976 Canada adopted a points-based system, where potential immigrants were assigned various points based on such things as age, education, and net worth. This system was designed to prevent immigrants from being barred entry into the country based on race, religion, or creed. Essentially, those immigrants with sufficiently large personal savings, or with jobs skills listed under the governments General Occupations List, would be awarded more points, thus increasing there chance of being granted admittance into the country. Recently, the government has adopted new policies to bring this system up to date. Under current proposals, new immigrants would have to demonstrate fluency in one of the official languages. As well, points would no longer b...

Roman Terms Covering Politics, Law, War, and Lifestyle

Roman Terms Covering Politics, Law, War, and Lifestyle The Ancient Roman Republic lasted from 509 BCE to 27 BCE, and was followed by the Ancient Roman Empire which existed from 27 BCE to 669 CE. While already boasting a lengthy rule, the Romans influence continued to shape all aspects of society for centuries after. Roman civilization made its mark on Elizabethan literature by inspiring Shakespeares seminal play, Julius Caesar. The iconic Colosseum in Rome is a staple case study in architecture studies and influenced many similar structures, especially sports stadiums. The Roman Republic, and even the Roman Empire with its Senate legislature, is often referred to as the building blocks of modern democracy. And its ruling over diverse lands and its trade with Asia via the Silk Road inevitably established cross-cultural exchanges that continue to today. These terms cover a variety of topics, ranging from names of battles to significant architecture, from geographical features to an explanation of cultural rituals. Hopefully, this extensive list will be intriguing for any history buff or Ancient Rome enthusiast.   Battles   and Warfare Rome was imperialism personified, and the Romans kept blow by blow records of many of the important battles that sealed that definition. Many Roman battles and battle plans are still cited as ideals by recent military tacticians and teachers in military academies. ActiumBattle of CarrhaeBattle of Milvian BridgeBattle of PharsalusCatapultCohort  Gergovia BattleMacedonian WarsMorbihan Gulf BattleRubiconSeleucidsSocial WarVercingetorix Politics and Law Politics played a vital role in Roman society. The passion plays in the Senate and the struggles for power among generals, kings, and emperors provide us a great deal of historical precedent for our society today. Comitia CenturiataConstitutio Antoniniana (Edict of Caracalla)ConsulCuriaCurule AedileCursus HonorumEdict of CaracallaForumInterregnumOptimatesPax RomanaPlebiscitumPlebeiansPraetorsSenatorsTarpeian RockTetrarchyTribuneTriumvirate Architecture   Rome built some of the finest civic architecture, both as public displays but also as functional works, aqueducts and other structures still standing today.   AqueductsCloaca Maxima  ColosseumForumInsulaRegionariesTemplum Lifestyle   What do you know of these terms related to social mores and traditions, music, and foods of Roman society? A.D.  and B.C.AgonaliaBacchanalia  ConfarreatioCornucopiaFabula TogataFescenine VerseGarum (Roman Fish Sauce)HedonismJulian CalendarLudiLudi ApollinaresLudi FloralesPater Familias  PraetextataPrandiumSalutatioTogaTria Nomina Geography At its height, the Roman Empire stretched over much of Europe; do you know these points of geographic interest?   ​7 Hills of RomeAlba LongaAntonine WallAppian WayBoiiGallia /GaulHadrians WallHispaniaMt. VesuviusPraefecturesVesuvius Religion   Roman religion changed over the centuries, and it includes Roman gods and goddesses, but also the influence of religion, and religious specialists.   Abundantia  Fides  FlamenJulian the ApostateMaiaMonkNicene CreedPersecutionsPervigiliumPontifex MaximusPriapusRegiaRex Sacrificulus  Sibyl People Do you know who these important persons were to the history of the Roman Empire?   7 Kings of RomeAugustusCaligula  ClaudiusConstantineCurtius (Lacus Curtius)Historia AugustaJulius CaesarJustinianNero  Pontius PilateScaevolaScipionic Circle

Gym Assignment Example | Topics and Well Written Essays - 750 words

Gym - Assignment Example The gendered nature of space in the gym accommodates all the participants regardless of their gender. Some of the apparatus and equipment found in the gym are parallel bars, running paths, fencing gallery, weights and jumping boards that support and favor all the gender. Some sections however is gender specific, for instance, the weight lifting sector of the gym is a specific reserve for the masculine gender. The feminine nature, on the other hand, is mostly favored by the aerobics section of the gym that requires comparatively less effort. Diverse facilities are visible in the gym like nautilus studio line of a pin-loaded weight. The equipment has design specifications for the feminine gender. It requires the use of little effort hence favoring the females mostly. The equipment is suitable for the feminine gender since it requires less strenuous energy that the society perceives the females to possess. On the other hand, larger heavier weights designed for the masculine gender are present. The equipment requires the use of comparably more effort hence not favorable for the feminine gender. The society perceives the masculine gender as being stronger capable of withstanding the strenuous energy that such like equipment require. Nguyen in the article, ‘’You Say You Want A Revolution,’’ highlights Moallem’s argument on how instabilities are visible in the histories of forced unveiling and forced veiling. The two marks particular historical and political moments in India. The police got authorization to unveil women in the street forcibly. The women donned such unveil during the lead up to the rebellion as a noticeable action of defiance against Shah’s crooked and brutal rule. Moallem’s case is a depiction of the gendered nature of space in the gyms presented above. The gyms trace a long history of male dominance with the feminine

Foreign investment decisions Essay Example | Topics and Well Written Essays - 250 words

Foreign investment decisions - Essay Example One specific example of this occurs in the Latin America and Caribbean-OECD Investment Initiative. It’s noted that this initiative aims to, â€Å"increase the contribution of private investment to economic and social development in Latin America and the Caribbean† ("Latin america and," 2011). This demonstrates that significant sums are being invested in this developing region through private infrastructure projects. Still, another prominent area where money from industrialized regions are entering emerging markets can be witnessed in investment opportunities offered by major banking entities. One of the predominant examples in this context occurs as the European Bank for Reconstruction offers an opportunity for individuals to invest in a number of potential emerging markets ("Introducing three new," 2011). There is a distinction between less developed and emerging markets. In this context of understanding, it’s noted that emerging markets are those that demonstrate a level of advancement in their economic structure throughout a variety of barometers. Conversely, less developed regions are those that have not yet achieve these stages of economic

Technical managers and the law Essay Example | Topics and Well Written Essays - 250 words

Technical managers and the law - Essay Example Employees get a formal workplace with increased freedom and better-working conditions. The customer has an advantage related to workplace laws in that products are made following the set standards with no unnecessary advertisements and misrepresentation of facts to misguide the customers (BizFilings, 2012). Some of the negatives related to workplace laws are the costs associated with legal action in response to these rules. The management, the government, the employees, and the courts suffer significant costs when workplace cases touch on them. The exemption from liability by the workplace laws is another negative that affects most parties. Employees sign laws that limit the extent of their working conditions and impose strict measures regarding the functioning of the business. The management is required by law to establish various provisions relating to the employees and their families at the expense of the company’s working hours. Employees can also sue the business for the mistakes of an individual member of the management team and receive financial compensation at the expense of the company (Root III, 2015). Yes, I have witnessed an ethical workplace law. The management was imposing strict clothing requirements for women while not touching on the requirements for men. The management was using the women in a discriminatory manner to increase their customer base. Women were required to wear short dresses and tightly fitting clothing in a move aimed at increasing male clients. BizFilings. (2012, May 24). Workplace rules protect your business and maintain a positive employee environment. Retrieved from http://www.bizfilings.com/toolkit/sbg/office-hr/managing-the-workplace/workplace-rules.aspx Root III, G. N. (2015). Advantages & disadvantages of ethical compliance in an organization | Chron.com. Retrieved from

The Noplace of My Place Essay Example | Topics and Well Written Essays - 750 words

The Noplace of My Place - Essay Example This is how my bathroom appears to most people and, truth be told, how it appears to me as well during the regular routines of my day.   But I don’t have to think about this now, and my mind drifts further.  It is when the evening shadows lengthen into darkness and the house begins to quiet down that my bathroom takes on entirely new dimensions.   Tonight, with my nerves frazzled by conflicting commitments, my ears buzzing with back-to-school crowds and my brain threatening massive overload at any moment, my bathroom becomes my own isolation chamber.   Its stark whiteness promises to make no demands, its lack of ornamentation suggests no distractions and its small dimensions offer no threat.   As the steam begins to rise from the depths of the bathtub basin, my body and mind sink like stones, one to the warm, smooth surface of my bathtub and the other to the field of soft purples and dusty blues of shapeless space suggested by the lavender bubble bath I added to the water.   The gentle iridescent bubbles rise above my shoulders, relieving them of their burdens, at least for a little while.   Tiny and lacy, the delicate bubbles suggest the true weight of my worries.   With a soul-cleansing sigh, my body remembers the true shape of me. Of course, my bathroom doesn’t offer complete release from the cares and influences of the outside world.   As the bubbles die down, I become more and more aware that the rest of the house hasn’t completely melted away.   The monotonous babble of news announcers, not loud enough to do more than suggest a cadence, informs me who has control of the television remote.   The occasional sudden rattle of the bathroom door announces the appearance of small ripples in the water as someone somewhere slams a door.   I wonder if they’re aware, as I am, of the minor shockwaves that run through the house at these small bursts of energy displacement.   But I know no one will enter my sanctuar y, no one will disturb my peace.   As long as the white door of the bathroom remains closed, I am as unreachable as the sky to them.

Does Blowing the Whistle Violate Company Loyalty Essay

Does Blowing the Whistle Violate Company Loyalty - Essay Example Ideas of the two authors Philosopher Sissela Bok does not supports the act of whistle blowing within the organization. The author says that whistle blowing leads to some moral conflicts of whether to speak about the abuses and the neglects. Firstly the choice of whether the protesting against the wrong doing is in the public interest or not. In this case the whistle blower have to decide who is the abuse, the amount of threat it carries and will the protest lead to any change. Secondly the whistle blower has to compare the responsibility to serve public against to the loyalty he owes to his colleagues and the firm. . And thirdly the whistle blower may fear that his act of protest may lead to some problem to his career, his ability to support his family and himself. This conflict may override the above two other conflicts. The author also discusses about the nature of whistle blowing. By the act of whistle blowing, the whistle blower may lead to breach of loyalty, bitterness, dissent and accusation. The whistle blower makes a public disagreement with the authority or a majority view. The more repressive the authority becomes by the challenge, the more risky it becomes in speaking out. The whistle blower hopes to stop the game but his act of blowing whistle on his own team, in turn is seen as a breach to loyalty towards his own team mates. In holding the position he is meant to bind by certain obligations to his colleague and clients. But the loyalty to his clients and colleagues seems to fall weak in front of the loyalty towards the public interest. Blowing of whistle not only violets loyalty towards his colleagues but also toward the hierarchy since he may be the subordinate too. Often this alarming is joined by leaving the job. The opposing is sometimes joined by the protest which leads to public attention towards the wrong doing issue. But to be on safer side those who want to avoid retaliation may leave the organization quietly, secure his position and then blow the whistle. In this way the whistle blower will have a position to speak with the authority without being involved to any vulnerability. The whistle blowers may be effective when it gets the support of the audience. When the whistle blowers are greeted with lack of concern, the message they share drives away. When they are greeted with disbelief, they attract no response at all. And when the audience does not receive or act on the information, the message bounces back to the whistle blower and injures him. Because of all these possible harmful affects the whistle blower must first check and recheck the authenticity and accuracy of the facts and reports, before going to speak out. The whistle blower must try through the regular channels first. Therefore the author feels that the blowing of whistle is violation of loyalty (Bok, 1980, pp. 176-182). The second Author Robert A. Larmer supports the act of whistle blowing since the author thinks that this act shows the loyalty of the employee towards his organization. For the author loyalty means action involving good reasons into the interest of a person. But the question remains that what is the good reason that makes to think that it is in the interest of that person. Firstly if an action is immoral then it is not at all justified that the action is in the best interest of the agent. Indeed the author argues that an employee who blows the whistle

The Noplace of My Place Essay Example | Topics and Well Written Essays - 750 words

The Noplace of My Place - Essay Example This is how my bathroom appears to most people and, truth be told, how it appears to me as well during the regular routines of my day.   But I don’t have to think about this now, and my mind drifts further.  It is when the evening shadows lengthen into darkness and the house begins to quiet down that my bathroom takes on entirely new dimensions.   Tonight, with my nerves frazzled by conflicting commitments, my ears buzzing with back-to-school crowds and my brain threatening massive overload at any moment, my bathroom becomes my own isolation chamber.   Its stark whiteness promises to make no demands, its lack of ornamentation suggests no distractions and its small dimensions offer no threat.   As the steam begins to rise from the depths of the bathtub basin, my body and mind sink like stones, one to the warm, smooth surface of my bathtub and the other to the field of soft purples and dusty blues of shapeless space suggested by the lavender bubble bath I added to the water.   The gentle iridescent bubbles rise above my shoulders, relieving them of their burdens, at least for a little while.   Tiny and lacy, the delicate bubbles suggest the true weight of my worries.   With a soul-cleansing sigh, my body remembers the true shape of me. Of course, my bathroom doesn’t offer complete release from the cares and influences of the outside world.   As the bubbles die down, I become more and more aware that the rest of the house hasn’t completely melted away.   The monotonous babble of news announcers, not loud enough to do more than suggest a cadence, informs me who has control of the television remote.   The occasional sudden rattle of the bathroom door announces the appearance of small ripples in the water as someone somewhere slams a door.   I wonder if they’re aware, as I am, of the minor shockwaves that run through the house at these small bursts of energy displacement.   But I know no one will enter my sanctuar y, no one will disturb my peace.   As long as the white door of the bathroom remains closed, I am as unreachable as the sky to them.

WALMART-international corporation Research Paper

WALMART-international corporation - Research Paper Example The company has worked very hard to get into this position by pursuing right strategies in both national and international regions. The organization thrives as an efficient merchandiser with effective processes and systems. These strategies have contributed to the overall buying power, superior growth and leadership in various systems such as logistics and supply chain. The company is headquartered at Bentonville, Arkansas, United States. The company has established more than eighty-five thousands stores across the globe. Product portfolio of the company includes, apparel, footwear specialty, supercenter, discount store, warehouse club, cash & carry, superstore, hypermarket and supermarket. The strategies of corporate management include selling products of high quality and high brand name and it lowest prices (David 293-298). The low prices are kept by reducing the overall operational costs through the use of advanced and unique electronic technology and unmatched warehousing. Mercha ndising deals are negotiated directly from the manufacturers which eliminate the work of middle men and save a lot of costs. The community outreach of Wal-Mart is focused on various goals such as involvement with local community services, customer satisfaction, providing scholarships for higher studies etc. The major emphasis of the company is on environmental and child issues. Mission and Goals Mission and goals are the building blocks of an organization. They guide the actions of an organization and define the goals and objectives. Whether an organization is big or small, to have a mission is the first step for setting up a business. The mission and purpose of Wal-Mart is to save the money of its customers so that they can have a better life. Apart from that, the purpose of the company is derived from the philosophy of the company’s founder. The motto of the retail giant is to work together and lower the living cost for everyone (Ahmed 23-30). This will provide an opportuni ty for the world in terms of saving money and enjoying a better life. Core Competencies Competitive advantage for Wal-Mart lies in its ability of cost differentiation and strong distribution channel across the globe. Cost leadership and distribution strategy of Wal-Mart has created barrier for competitors to copy the strategy of Wal-Mart (Gagnon 130-135).Expanded distribution channel of the company has helped them to sell products to large base of customers and increase market saturation for competitors. Wal-Mart follows a low cost leadership strategy. Macroscopic view of Wal-Mart’s competitive strategy shows that the company uses a resource based model in order to develop a value chain proposition which can’t be matched by competitors. With the help of the resource based view (RBV) model, it can be summarized that Wal-Mart has three major resources which are tangible, intangible and human resources, in order to create and maintain strategic capabilities. Resource capa bilities of Wal-Mart can be explained in the following manner. Access to both tangible and intangible resources has helped Wal-Mart to achieve the capabilities which has established the departmental chain as a global market leader.

Marketing startegies of kfc Essay Example for Free

Marketing startegies of kfc Essay Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana. His father died when he was five years old, forcing his mother to work at a canning plant, and leaving her eldest son to care for his two younger siblings. After he reached seven years of age, his mother taught him how to cook. After leaving the family home at the age of 12, Sanders passed through several professions, with mixed success. In 1930, he took over a Shell filling station on U. S. Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains. It was here that he first served to travelers the recipes that he had learned as a boy: fried chicken and other dishes such as steaks, country ham, and pancakes. Originally using his own dining room table, in 1934, he purchased the larger filling station on the other side of the road and expanded to six tables By 1936, this had proved successful enough for Sanders to be given the honorary title of Kentucky colonel by Governor Ruby Laffoon. The following year he expanded his restaurant to 142 seats, and added a motel he purchased across the street, naming it Sanders Court Cafà ©. Sanders was dissatisfied with the 30-minute duration it took to prepare his chicken in an iron frying pan, but he refused to sacrifice quality by deep frying the product. If he pre-prepared the chicken in advance of an order, there was inevitably wastage. In 1939, the first commercial pressure cookers were released onto the market, predominantly designed for steaming vegetables. Sanders bought one, and modified it into a pressure fryer, which he then used to fry chicken. As well as reducing production time to be comparable with deep frying, the new method produced flakier, moister chicken. In 1940, Sanders finalized what came to be known as his Original Recipe of 11 herbs and spices. Although he never publicly revealed the recipe, he admitted to the use of salt and pepper, and claimed that the ingredients stand on everybodys shelf. After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switched to a white suit), a string tie, and referring to himself as Colonel. His associates went along with the title change, jokingly at first and then in earnest, according to biographer Josh Ozersky. History KFC (Kentucky Fried Chicken) is a fast food restaurant chain which specializes in fried chicken and is headquartered in Louisville, Kentucky. It is the worlds second largest restaurant chain overall (as measured by sales) after McDonalds, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, a colorful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first Kentucky Fried Chicken franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as Colonel Sanders, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising. However, the companys rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, and the country is now the companys most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC primarily sells fried chicken pieces and variations such as chicken fillet burgers (chicken sandwiches [US]) and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by  PepsiCo. Its most famous product is pressure fried chicken pieces, seasoned with Sanders Original Recipe of 11 herbs and spices. The exact nature of these ingredients is unknown, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive cardboard bucket, which has become a signature product of the chain since being introduced by franchisee Pete Harman in 1957. KFC is known for the slogan finger lickin good, which has since been replaced by Nobody does chicken like KFC and So good. Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Marketing Strategies Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Marketing Strategies of KFC KFC IS synonymous with chicken. It has to be because chicken is its flagship product. The latest they have on offer is the marinated hot and crispy chicken that is crrrrisp and crunchy on the outside, and soft and juicy on the inside. It gives you a regular Pepsi with this at nothing more than just Rs. 39. But make no mistake, while this is a rage across the world, and in our very own Bangalore, KFC has made sure one other thing: it doesnt want to alienate the vegetarian community that gave birth to the vegetarian menu. It means you can be veg and yet be at KFC. KFC offers a wide range of vegetarian products such as the tangy, lip-smacking paneer tikka wrap n roll, the veg de-lite burger, and the veg crispy burger. There are munchies such as the crisp golden veg fingers and crunchy golden fries served with tangy sauces. If you are veg and looking for a meal, you can combine the veg fingers with steaming, peppery rice and a spice curry. The mayonnaise and sauces dont have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. But she also observes that chicken is KFCs strength. KFCs vegetarian menu is almost exclusive to India and is the most extensive. Most countries either do not have a vegetarian menu, and some which do, have a burger at the most. Contrary to affecting chicken sales, the presence of a vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is essential as we grow the brand across the country, says Ms. Sharanita. The KFC menu strategy is to balance standardisation and localisation. The localisation works in two ways: to modify a standard chicken product with a different topping or sauce; and to have a vegetarian menu, where necessary, along with the flagship product, chicken. The localisation exercise is undertaken in every country. The U.S. and European markets have a traditional KFC menu based on chicken burgers and wraps, while Asian markets like India have been more experimental and adventurous. Here, they have rice meals, wraps, and sides. The change is imperative as Asian tastes can be very different from Western ones, Ms. Sharanita observes, adding that KFC learnt very early the high demand for vegetarian products in India. KFC has taken care to maintain safeguards on the production of its non-vegetarian products in response to observations by People For Ethical Treatment of Animals that chicken were not being treated humanely by suppliers. The debate has been on for years now and animal rights activists have prompted companies to adopt stringent measures. Pankaj Batra, Director, Marketing, Indian Sub-Continent, Yum! Restaurants International, observes: KFC is committed to the well being and humane treatment of chickens. We require all our suppliers to follow welfare guidelines developed by Yum! Restaurants International, U.S.A., with leading experts on their Animal Welfare Advisory Council. In India, we source chicken from Venkateshwara Hatcheries Limited (Venkys), which is one of the leading and respected organised players in the poultry farming business. They also supply chicken to several reputed hotel and restaurant chains in the country. We respect the Indian law and our guidelines completely adhere to them. Ms. Sharanita points out that while KFCs brand standard products are their strength throughout the world, KFC works around the core and gives consumers products with a familiar taste, especially important in a country like India that is home to such distinct and different food habits. All KFC outlets offer its customers with various forms of incentives to buy its Chicken. Using coupons that one can acquire after spending a particular amount over a period of fixed time, customers can enjoy the benefits of free meals or free add-ons. Additionally they provide meal vouchers and exciting offers in their print ads, which the customer must cut and bring along. KFC in India The first Indian KFC opened in Bangalore in June 1995.[198] Protests ensued from left wing, anti-globalisation and environmental campaigners, as well as local farmers, who objected to the chain bypassing local producers.[199] Many Indians were concerned about the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions.[200] The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.[198] KFC Bangalore demanded, and received, a police van permanently parked outside for a year.[199] Rural activist M. D. Nanjundaswamy subsequently claimed KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed.[201] Former environment minister Maneka Gandhi joined the anti-KFC movement.[201] KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.[202] A second store opened in Delhi, but was closed by the authorities soon afterwards, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a range of new vegetarian dishes. As of December 2012, there were 280 KFCs in the Indian market. As well as the standard KFC offerings, the chain sells a chickpea burger and hot wings with chilli lemon sprinkles.

Theatre Essay: Site Specific Performance

Theatre Essay: Site Specific Performance Site Specific Performance: How has the nature of site-specific performance as a hybrid art-form influenced approaches tosite-specific work in Britain over the last decade? SECTION 1: INTRODUCTION Site-specific performance emerged out of the radicalartistic milieu of the late 1960s and early 1970s that also gave birth tosite-specific work generally. It represents perhaps the most ambitious andrevolutionary re-interpretation of theatre and performance devised in thetwenty-first century. Site-specific performance has influenced site-specificwork in Britain in the past ten years in many ways. This dissertation examinesthree especially strong influences: (1) site-specific performance and its useof audience (2) site-specific performance and its internal debate as to whethersite-specific art is site-exclusive or site generic, and (3) site-specific practitionerstheory of the selection of sites. Before these three principal investigations arediscussed the dissertation briefly reviews the history and origins ofsite-specific performance and its key practitioners. The first major section of this dissertation investigatesand analyses the relationship between site-specific performance and itsaudience. The questions and debates that have arisen from the novel andintimate participation between site-specific performers and their audienceshave had considerable influence upon site-specific work as a whole. Site-specificperformance understands the audience as a vital element of the total productionand not merely as paying members of the public who are isolated from thecreative process. Many performances depend intimately upon the energy andmutual fascination of the subject that exists between performers and audience.Often the audience are part of the performance itself. This intimacy points toa basic philosophical and professional principle of site-specific performancethat reacts against the perceived coldness, frigidity and eliteness oftraditional theatre buildings and instead maintains that theatre andperformance ought to be a socially-levelling ent erprise. The dissertation thereforeasks the prominent questions: Can audience self-identity be altered by aperformance? And: Can original and multiple spectator identities be created bysite-specific performances? The answers to these questions have beeninfluential throughout the whole of the site-specific world. The second-subsection of this section explores therelationship between site-specific performance and the community from which itsaudience is drawn. The success of site-specific performance theorists andpractitioners in showing the great extent to which the community in which aperformance is situated affects the ambiance and attitude of the audienceechoes throughout the site-specific world and informs it of vital lessons. Thisinvestigation of community and audience also highlights how site-specific performancecan work to bring theatre to the masses in an inclusive format that protestsagainst the elitist forms of the past. The final sub-section of this sectionreviews some of the problems variability and limitations of audience forinstance experienced by site-specific performers with respect to audienceand then suggests how these may teach valuable lessons to the rest of thesite-specific world. The second major section of the dissertation examines thekey debate in the literature of site-specific performance as to whether suchperformances should be site-specific or site-generic. That is, whether suchperformances should be free to tour and travel or not? The answers anddiscoveries furnished for this question by site-specific performers arerelevant and influential upon this same debate which penetrates the whole ofthe site-specific community. This debate reaches to the philosophical centre ofsite-specific performance and threatens to bring about a fundamental changewithin the genre. At the heart of the issue is the question of whether aparticular performance, conditioned as it is by the particular environment inwhich it is created, can be moved either physically or spiritually to anothersite. Vehement arguments have been made on both sides of the debate, with manypro-tour performers refuting Richard Serras famous dictum that to removethe work is to destroy it.The dissertation considers as one solution the theoretical postulate of apure model of site-specific performance from which various performancesdeviate in healthily diverse ways. The dissertation then considers in depth theproposal of Wrights Sites whether that the solution to this dilemma mightdepend upon a change in terminology and vocabulary of site-specificperformance. Such a shift of terminology provides site-specific performancewith a greater subtlety of definition and self-identity and therefore overcomesthe apparent impasse suggested by the site-specific site-generic dispute. The final major sub-section of the dissertation considersthe use of space by recent site-specific performers and the influences ofthis use upon site-specific work as a whole. The space within which atheatrical performance may take place was given its most radical revision andprogressive drive in the twentieth- century by the practitioners ofsite-specific performance. Space, in terms of performance, had before theadvent of site-specific theatre been confined near exclusively to traditionaltheatre buildings and to their conventional shapes. The outstanding achievementof site-specific performance has been to vastly extend the range and types of spaceand venue in which a theatrical performance can take place. The dissertationconsiders the implications for performance of such a radical break with thepast, as well as looking at the notions of uninhabitable space and culturalspace. The discoveries made about space by site-specific performers arerelevant for the whole of site-specific work i n Britain. The dissertation concludes with an evaluation and summing-upof all the previous discussion and with an analysis of the future influence ofsite-specific performance upon site-specific work as a whole. SECTION 2: SITE-SPECIFICPERFORMANCE HISTORY It is important to know something of the history ofsite-specific performance when seeking to determine its influence uponsite-specific work in the past decade in Britain. Such a glance at the historyilluminates the evolution of ideas within the genre and shows how they came totake their present form in the twenty-first century. Site-specific performance originated as an outgrowth ofsite-specific artwork movement that began in the late 1960s and early 1970s.Site-specific artwork was a form of art that was created to exist in a certainspace and was conditioned in form by the environment and space of that place.At the centre of the site-specific artwork movement was an attempt to take artout of what was perceived to be the affected and pretentious atmospheres of thegalleries and theatre buildings and to transpose them upon a wider variety ofoutdoor and indoor venues. One useful definition of site-specific performanceis that of the Dictionary of Video Art which states Locations andenvironments may have some kind of drama or meaning for ordinary people butthis has no significance for the bourgeoisie until interpreted by theheightened sensibilities of the director.In other words, the purpose of site-specific performance and its reason forexistence is to make the public aware of the artistic merits of ordinarybuil dings and spaces that have always been of interest to ordinary men butpassed over by the elitist and institutionalised artists of the past. Site-specificperformance often involves a (more or less) political decision to workagainst the dominant discourse of London, its theatre buildings, and itstheatre tradition.Site-specific performance is about a fundamental reorientation of space awayfrom its traditional understanding in British theatre. Site-specific performance has emerged out of this generalartistic milieu in the works of artists and directors such as Peter Brook,Ariane Mnouchkine, Deborah Warner, Gof Brith, Janet Cardiff and in festivals orproduction companies such as Grid Iron, Wrights Sites and the EdinburghFestival. Other recent practitioners include Mac Wellman, Meredith Monk andAnne Hamburger. From the first list two names in particular have been pivotalto the development of site-specific theatre: Peter Brook and Deborah Warner. PeterBrook was one of Britains greatest theatre directors and much of thisgreatness came from his radical style and use of stage both of which are seenas pre-cursors of modern site-specific performance. Brook was deeply influencedby the Theatre of Cruelty by Antonin Artaud and this lead to dramaticproductions such as Jean Genets The Screens in 1964 and Peter Weisss Marat/Sadein 1964 a huge success after its sharp and revolutionary break withtheatre style to that time. Brook brough t a new philosophy to the theatre thatimbued it with a new sense of potential and manipulation of space andenvironment shown well in his productions of Senecas Oedipus and TheEmpty Space. More recently, Deborah Warner has made further developed theseearly origins of site-specific performance with radically different productionssuch as Titus Andronicus (1987), Richard II (1995) and JuliusCaesar (2005). SECTION 3: SITE-SPECIFIC PERFORMANCE: AUDIENCE (A) Audience: General Perhaps the singlegreatest contribution of site-specific performance as a hybrid art-form tosite-specific work as a whole has been the radical transformation andre-constitution of the concept of audience and of how audiences experience liveperformance. When site-specific art first emerged in the late 1960s it appealedto audiences primarily because of the novelty of the form and the novelty ofthe viewing experience. Nonetheless, site-specific art, whilst novel in itself,did not go make any profoundly novel contributions to the nature, identity andconstitution of its audiences. Site-specific work had no yet developed asite-specific critique or paradigm, and this was left in large measure to thepioneers of site-specific performance. The great advantage and breakthroughachieved by modern site-specific performance is that it draws the audience ofinto an intimate participation with that performance; the audience become anessential part of the performance itself. Notable historical examples haveincluded Sirens Crossings Trace and Flight (2000), Wrights SitesThe Quay Thing (1998), Anne Marie Culhanes Night Sky (1997) and TheWhalley Range All Stars Day of the Dummy (1999). Consequently, withsite-specific performance, both performers and spectators reach a profounderdepth of empathy and understanding with the performance that they havewitnessed, than with traditional theatre and even from site-specific work as awhole. In this sense, site-specific performance represents an evolution of thegeneral site-specific art-form towards a level of greater spectator-involvementand identity.The philosophy and theory that underpins this evolution has much to do with areaction against the perceived coldness and unnaturalness of the traditionaltheatre (where the audience are always separated from the performers) and itstendency to promote the values and aims of elite members of society above theaspirations of the ordinary citizen. Site-specific performance however can besaid to be an equalizing art-form: it holds as a basic philosophicalprinciple the belief that the members of the audience are of equal importanceand significance for the meaning and successful execution of a particularperformance as the performers themselves. As such, site-specific theatre andperformance have taught and continue to teach practitioners of site-specificwork generally be it site-specific conceptual art, community art,installation art, public art etc., that the greater the participation andsense of involvement of the audience, the greater will be the efficacy of thatperformance upon both performer and viewer. Site-specific work therefore hasmuch to learn from the techniques, literary interpretations, scene-designs andso on of site-specific performers. This use of audienceby site-specific performers has achieved for the first time, according to FionaWilkie, the sense of a collective audience identity, a knowing audiencethat constructs itself appropriately as an interpretative body via a cumulativeframework of contemporary framework experiences.Thus, site-specific performance asks of the audience members themselves certainbasic existential and artistic questions. For instance: how is an audiencessense of self forged? How and in what ways is an audiences purpose decided?The extent to which site-specific performance achieves this intensive audienceself-interrogation is perhaps unrivalled in all twentieth-century performance art-formsand promises to be one of the few genuinely unique artistic discoveries ofrecent years. Traditional theatremaintains a clear space between audience and performer no matter how elatedor ecstatic a spectator may feel during a traditional performance he is alwaysnonetheless still a mere spectator with no direct influence upon the directionor outcome of the performance. Site-specific performance radically reverses theaudience situation and role and instead makes them central actors in theperformance itself. Site-specific performance also raises the questions of: Canaudience self-identity be altered by a performance? And: Can original andmultiple spectator identities be created by site-specific performances?On the first question it is noted by authors such as Williams and Kwon that theunique process of audience participation in site-specific performance oftenleaves the audience with changed perceptions of identity once the performanceis completed. On the second question, it is also clear from the growingliterature that now surrounds site-specific performance that the form ha s thepotential to create new audience identities as well as to leave differentgroups of the audience with different identity perceptions at the end.From these various observations of audience participation in site-specificperformance it is evident that site-specific work has benefited and learnt anenormous amount about the role of audience and its possible stages oftransformation. Moreover, the far more diverse nature of members ofsite-specific performances alters the mood and atmosphere and perceptions ofthat audience. Rather than being an elite experience attended by only one classof people with, broadly speaking, a single artistic attitude and expectation,the audience is instead a diverse melting-pot of different classes andprofessions of people. (B) Audience Community Site-specificperformance has also raised for general site-specific art the notion of theimportance of the community in which a particular performance or art exhibittakes place. One particular site-specific performance company, The Olimpias,base their work upon questions of site ownership and in line with the theme ofdisability. According to Petra Kuppers, company director, site-specificperformance ought to be attentive to the local community and its ways of inhabitingits environment the company (The Olimpias) work with the community to takenew forms of site, re-interpret the site, keep its history and presence alive.Community then is a crucial extension of the audience and the site factorsinvolved in a site-specific performance. It is the community about a specificwork that is most intimately affected by a performance since that performancethrows new light on and reinterprets that communitys existence in a particularway. Site-specific performance can help to re-invigorate and breathe life intoa community by making it more aware and perceptive of the sites that itoccupies. So too the site-specific performances of Wrights Sitesis interested in the place and in the people who meet us in this place. Thecompany Welfare State International have also expressed a commitment todrawing in local energies and leaving behind a residue of skills and confidenceafter the companys withdrawal .For many companies then site-specific theatre is a performance that takes placein the living space of a particular community and is enacted alongside andwithin the working life of the community. Thus there is an experientialauthenticity that is unique to site-specific theatre. (C) Issues WithAudience Nonetheless, somewriters such as Jan Cohen-Cruzhave argued that taking theatre from established buildings in specific placesto a specific-site does not necessarily create a more intimate audienceenvironment or sense of identity or multiple identities. On this Cohen-Cruzstates: Space is always controlled by someone and exists somewhere, so itis inevitably marked by a particular class or race and not equally accessibleto everyone. one must question whether access to a broader audience really isa difference between performance site-specific and in theatre buildings.Cohen-Cruzs quotation is useful because it sounds a note of caution tosite-specific performers who automatically assume that by merely creatingsite-specific performance of any sort they will immediately achieve a deeper ormore profound sense of audience participation and diversity than would be foundin a traditional theatre. Site-specific performance is a relatively newart-form that is treading into new territory especially with respect to theunderstanding of audience participation and identity. It is therefore to beexpected that a certain exuberance and robust enthusiasm amongst its performersmay sometimes lead to idealizations of the potential of the art-form; that is,a tendency to assume that site-specific performance is a panacea for all limitationsexperienced by traditional-theatre audiences in past centuries. It is prudenttherefore to agree with writers such as Fiona Wilkie that the potentialaudience range and diversity of a site-specific performance is decided not byonly by the nature of the genre itself but by the particular features of thesite itself. Access to such site-specific performances depends nearly entirelyupon the location and type of site chosen for a particular performance.If, for instance, the site chosen for a particular performance is an abandonedwarehouse or factory floor close to several housing estates or residentialareas then it is likely that that performance will be accessible to many peoplewho would be traditionally excluded from a theatre experience. If, however, asite-specific performance is held in a country-estate or at the top of acommercial tower-block then it is far less likely that the audience thatattends will be as diverse and kaleidoscopic as at the performance of in theabandoned factory or warehouse. For instance, the site-specific performancecompany K neehigh Theatrehave reflected how their performance of Hells Mouth in the ClayDistrict of Cornwall a poor and dilapidated area encouraged a far broadersection of the community to attend than would have done the traditionaltheatre. In Kneehighs words: In Hells Mouth last summer, bikers from thearea performed the English/Cornish skirmishes in the Mad Max style Cornwall ofthe future. This theme and reasonable ticket prices, encouraged a stronglocal percentage of audience, who would not normally see the companys work ortheatre of any sort.So too the breadth of the audience of any site-specific work will be determinedalso by the theme and nature of the performance. A site-specific performancethat deals with an esoteric or abstruse subject will not guarantee for itself abroad audience simply by virtue of the fact that it is a site-specific performance. Several site-specificperformance companies have sought to maintain the diversity of their audiencesin the following ways. The Lions Part company, for instance, seek to escapethe bureaucracy of the theatre buildingby providing free access to all performances and free financially also. InFiona Wilkies eloquent phrase: The notion of the performance moves away from thehigh-brow associations of the theatre and closer to reaching a publicwell-versed in the popular culture of gigs, festivals and celebrations. Itemphasizes the significance of the spatial encounter and is conceived as awhole experience for the spectator Wilkie here identifiesa key strength of site-specific performance: its ability and capacity tosynthesize myriad different forms of contemporary art, culture and society andto fuse them into a relevant and meaningful whole. Moreover, site-specificperformance has the unique advantage of being able to manipulate space inwhatever way it likes. A traditional theatre is severely limited in the sensethat its performance can only take place within the predetermined and setdimensions of the theatre building; these dimensions remain the same for everynew production no matter how different such productions might be from eachother. The space and dimensions of a site-specific performance are howeverdetermined and limited only by the space and dimensions of the site itself andthey therefore have a far greater range and flexibility than traditionaltheatre. For instance: a windmill, an abandoned factory, a coffee shop, adoctors surgery, a former nuclear silo all offer different and uniqueexperiences of space for the audience. So too, a site-specific performance mayeven have two separate audiences: one that pays admission and is conscious ofthe performance and another that attends the event for free and is an integralpart of the performance itself. To take an example: when Grid Iron held thesite-specific performance Decky Does a Broncoin numerous childrens playgrounds some audience members bought tickets whilstthe children (attending free) that played in the playground were urged tocontinue their activities and so became part of the setting and the performanceitself. Ben Harrison, director of Decky Does a Bronco, recalls howchildren came to and fro different parts of the performance depending upon thelevel of excitement raised for them by a particular moment or scene from thatperformance; when bored the children would retire to the quieter parts of thepark. In Harrisons useful phrase, this double audience adds to thecomplexity of the event. SECTION 4: SITE-SPECIFICPERFORMANCE: SITE-SPECIFIC ORSITE-GENERIC? Site-specificperformance has contributed significantly to the site-specific as a whole onthe pressing question of whether site specific art should be site-specific or sitegeneric. That is, whether site-specific work should remain rooted in at theexact site of its creation or whether the idea created in a particular site maybe transferred to other similar sites. This question is perhaps the mostvociferously argued debate in site-specific work at present. At stake is thephilosophical and intellectual basis of the movement itself. Site-specific workemerged in the late 1960s as an art-form that made a unique use of site andsite features to influence the shape and form of the design: these sites wereusually highly different or unique from all others and so each sculpture,art-work or performance had its own unique characteristics. Traditionalsite-specific artists of this old-school therefore refute the idea that theidiosyncratic features of a particular site can simply be uprooted andtrans ferred to another site no matter how similar to the original. In RichardSerras famous phrase to remove the work is to destroy the work.In other words: once a site-specific art-piece has been torn from its originalcontext it loses the one thing that made it powerful and unique. Nonetheless,in recent decades such notions of the immovability from and inseparability of asite-specific work from its original setting have been assailed by artistsdriven by market forces and institutional changes in attitude. In one criticswords: Site specificity has become a complex cipher of unstablerelationships between locations an identities in the era of late capitalism.Miwon Kwons work One Place After Another: Site-Specific Art and LocationIdentityis of enormous importance in elucidating the contours and features of thisshift in the direction of site-specific art. The internal movementsof site-specific performance have done much to inform and influence the widersite-specific art of the last decade. In site-specific performance the keyquestion of recent years has been: Can site-specific performance travel? Or:Does Site-specificity mean site-exclusivity? Within the site-specificperformance community this debate as to exclusivity of site has been arguedwith near equal tenacity by both opponents and supporters. Thus, in many ways,the debate appeared recently to have come to a standstill. One way found by site-specificperformers to step beyond this impasse has been to define levels ofsite-specificity. For instance the company Red Earthhas stated: Someprojects are completely site-specific, i.e., they could not take place anywhereelse without losing a strong thread of meaning and connection; while other moreflexible projects may work around a certain sense of place, i.e., the spirit orconcept at the heart of the project would work in several but not all -locations. This quotation then suggests that the term site-specifichas a degree of inherent relativity and flexibility. At one end of thespectrum, the term stands for certain performances that are absolutely rootedin the exact and unique site and community features in which they are set; forsuch performances there is no possibility of moving their ideas to differentsites. At the other end of the spectrum, certain performances can be moved fromsite to site if they preserve or enhance the spirit or primary idea thatbegan the original performance. Between these two poles are various types ofsite-specific performance whose transferability rests upon ambiguous or dubiousprinciples. Justin McKeown of the Whalley Range All Stars suggests that thisrelativity should be defined in terms of site-specific performances that are directlyderived from a chosen siteand therefore have to remain at that site indefinitely, and on the other handbetween performances that can be transferred since they acknowledge and expandupon the inherent meanings within a site. Paul Pinson, of Boilerhouse,has argued further that the relativity of site-specific performance isconditioned by the way that the company engages with the space that it occupiesat a particular site. Pinson suggests further that a performance can bepartially site-specific and partially of another genre and that this hybridity thereforejustifies a company to tour its performances. Pinson states: You canrecreate a work in response to a number of different sites, which is totallyvalid in itself and is an element of site-specificity but is different frommaking a piece of work in response to one specific site. The site-specific or site-generic debate and is plethora ofinterpretations have raised questions about the present purity ofsite-specific performance. Above all: is it possible for theoreticians andpractitioners of site-specific performance to find or derive a pure model ofsite-specific performance, against which hybrid forms of this model might becompared? That is: can one set up construct an ideal paradigm of site-specificperformance and then show how variations of this paradigm are beneficial intheir individual ways? Miwon Kwon has suggested that one definition of thispure model might be To make a truly site-specific piece means it sitswholly in that site in both its content and form, otherwise if moveable, itbecomes more about the site as a vehicle.Variations from this pure model are healthy natural growths from themother-model; the work of site-specific theoreticians is to define thesevariations and to ascribe to each of them independent areas of operation. An alternative to this model of deriving variations ofsite-specific art from a pure or perfect model is to invent a new terminologyfor the art-form. Wrights Siteshave suggested that the terms In theatre building, Outside theatre,Site-Sympathetic, Site-Generic and Site-Specific beused to describe the various degrees of theatre performance. The first two ofthese are clearly beyond the pale of any generally accepted definition ofsite-specific performance. Interestingly however Wrights Sites propose athree-fold division of the genre of site-specific performance. The advantage ofsuch a hierarchy is that it allows greater freedom and subtlety of descriptionwhen deciding to which exact genre a performance of site-specific work belongs.The term site-specific is accordingly reserved for performances that have aprofound and absolute relationship with the specific site in which theperformance is prepared and enacted. Such performances work only at one site,never tour or travel, and do not use pre-existing props or scripts.Nonetheless, one major problem of such a terminology is the difficulty ofassigning the large number of performances that seem to fall between thecategories of site-generic and site-specific. These disputes about definitions and terminology that havearisen in the particular field of site-specific performance are or considerablerelevance and have been of considerable influence upon similar disputes insite-specific work generally. The central question of the debate cansite-specific performance tour is equally relevant to all others types ofsite-specific work, be it sculpture, community art, painting and so on. Byadopting a similar terminology to that of site-specific performancesite-specific work generally might clear up many of its own internal disputes. SECTION 5: SITE-SPECIFIC:TYPES OF SITE Internal debates within the literature of site-specificperformance as to what kind of site to select for its performances hashad considerable influence over similar decisions within site-specific workgenerally. What then can site-specific work generally learn fromsite-specific performance? Above all, perhaps, is the extensive andcomprehensive analysis and exploration of the medium of space undertaken byleading site-specific performers. Richard Schechnerhas stated that theatre places are maps of the cultures where they existand Hetheringtonthat Certain spaces act as sites for the performance of identity. Artisticmanipulation of space is vital to successful site-specific performance, and theunique development in this quest has been the exploration of alternatives typesof space and site in which to perform site-specific theatre. Theatre had forcenturies been largely confined to theatre buildings of one sort or another;the advent of site-specific theatre saw the use of a plethora of differentvenues for performance from coal mines, to hospital wards, to libraries, tocoffee shops and so on ad infinitum. These ventures into alternativesites for performance raised amongst scholars of site-specific performance thekey questions: What are the consequences of such diverse selection of sites?What association will each site bring to the site-specific genre? What are thecommon themes that bind such eclectic choices of venue? On the last question,some attempts have been made by figures such as Hetheringtonto classify these venues in groups: for instance, parks and childrens playareas can be classed with beaches as public spaces. Cohen-Cruzhas argued that such spaces allow site-specific performers to use space that isnormally thought of as publicly inhabitable to entice passers-by to attendthe performance therefore symbolising for the performers the theme of makingperformance accessible. The spaces found in venues such as museums, churchesand galleries are used somewhat differently however. In contrast to p

Adverse Effects of the Atkins Diet Essay -- Exploratory Essays Resear

Adverse Effects of the Atkins Diet The Atkins diet prescribes a menu consisting of high-fat, high-protein foods that theoretically stimulate weight loss. However, excessive consumption of such foods is associated not only with weight loss, but also with several serious health problems. For example, heart disease and atherosclerosis have been linked to foods with high fat content. Further, replacing the carbohydrate component of one's diet with fat and protein stimulates a fat burning process called ketosis, which may adversely impact kidney and liver function; for some dieters, ketosis may result in dehydration and related symptoms, including muscle cramping and fatigue. Based upon the possible side effects of a high-fat, high-protein diet, it is reasonable to assert that the Atkins diet does not promote healthy food choices. Consequently, one's health might be affected adversely by the Atkins plan. As mentioned, heart disease and atherosclerosis are associated with the excessive consumption of high-fat foods encouraged under the Atkins program. More specifically, the Atkins diet places few restrictions on the quantity of fat consumed. One problem with this relatively unregulated intake of high-fat foods (e.g., butter) is that such foods, especially in large portions, have been linked to serious heart and vascular problems. For example, a recent study published in the Journal of the American Medical Association found that children who consumed large amounts of very high-fat foods (foods averaging 90% fat content) demonstrated significant increases in bad LDL cholesterol and triglyceride levels, and a corresponding decrease in good HDL cholesterol1,2. Triglycerides are derived from glycerol, the chief component of fa... ...tkinsuooh.htm> 3 Webster's New World Dictionary and Thesaurus. 1996. New York: Simon & Schuster, Inc. 4 Journal of Ultasound Medicine . 5 Borgia M.C. and Medici F. "Perspectives in the Treatment of Dyslipidemias in the Prevention of Coronary Heart Disease" 6 Fogoros, M.D. et. al. 7 "Muscle Cramps/Twitching." . 8 "Sports Med Tips." . 9 "Ketones Definition." . 10 Bailey, Kathryn. "The Atkins' Diet: Friend or Foe?" . 11 Bailey, Kathryn. et.al. 12 HyperDictionary. .

Persuasive Speech Essay

It has been proven that wellness programs in the workplace can increase productivity and elevate work environment moods while decreasing health related work issues and decreasing overall companywide health care costs. By taking some simple steps toward implementing a wellness program in the workplace we will be able to save money on health care, cut down on health issues that increase absenteeism, and increase productivity through more energy and upbeat attitudes. Why do we as a company want to implement a wellness program? There are many beneficial reasons for doing so. We will decrease unnecessary costs due to unhealthy lifestyles. For example; Healthier employee’s leads to lower premiums and healthier employees also lead to less missed days and injuries. Also, healthy employees are more success oriented. This can be seen by increased productivity and the fact that healthy minds bring healthy attitudes and stronger morale. So now you are saying to yourself that this sounds g reat, but it must be complicated to initiate a program of this nature. Well let’s look at the steps needed to implement a wellness program in our office. To begin, we would want to survey our employees to find the goals we want to achieve, and then determine what we need to accomplish these goals. After setting our goals it may be in our best interests to consult with a firm that specializes in designing and implementing workplace wellness programs. By setting the goals and consulting with specialists we can now start to create a budget through the use of data that is based on our investment to return ratio. It is important to determine our company’s monetary investment so that the program itself will not suffer from interruptions or lack of funding. It may also help to create a rewards system to enhance companywide involvement. So now we have a wellness program designed that is based off of our group goals, a budget in place, and the program is ready to be implemented. It will now become important to keep the program running smoothly. By the use of meetings we can discuss our movement towards our goals and highlight positive personal stories. We could also provide health and wellness screening that can give both the employees and our company important feedback. Also we could look into group packages for gyms and health clubs. Lastly, by using reward based games we can continue to provide motivation and this will assist in keeping maximum involvement in the company wellness program. In closing, I know that if we as a company initiate a workplace